WeQ partners with TiKTok to deliver native ad campaigns
WeQ Influencers has partnered with TikTok to help brands and agencies run native ad campaigns on the platform.
Social marketing agency WeQ Influencers, run by mobile advertising company WeQ, has officially in partnership with the TikTok video platform. The partnership aims to help brands and agencies create native advertising campaigns on the platform. WeQ Influencers launched earlier this year and has already launched a number of campaigns on TikTok, Instagram and YouTube.
“TikTok is quickly becoming one of the most important social platforms for Gen Z and Millennials. It was only natural to partner with TikTok for more exclusive access to video ad inventory and influencers on its growing platform to create premium brand campaigns for our global clients,” said Elena Kutsopal, Managing Director of WeQ Influencers.
“At the moment, we have brand and performance clients on TikTok that we are running campaigns for using native in-feed video ads. This is the easiest and best performing format to engage new users and track the results. Advertisers would only need to run 2-3 video ads of 8-10 seconds each, add tracking links and set their goal – we would then help optimize and scale the results , to achieve the set goals. We are excited about the partnership and continued collaboration we will have with the TikTok team,” Kutsopal continued.
Competition in the gaming industry is increasing as more advertisers have started to leverage TikTok’s audience to attract users to their apps.
WeQ Influencers said it will campaign for a PC gaming company with a livestream event involving influencers at the Gamescom conference in Cologne, Germany. Game influencers will be invited to play in a booth and joined by a few hand-picked followers.