The cannabis industry is growing every day, and as a result, the marketing and advertising surrounding it is becoming more and more competitive.

That’s why, since 2019, the Clio Awards (one of the most famous international advertising awards) have had a category specially dedicated to the cannabis industry.

On its official website, Clio Cannabis Awards states that its goal is to set the standard for creative work in a rapidly growing industry, to better understand a developing category, and to elevate the creative contributions of top talent and agencies.

Without further ado, we invite you to take a look at the ad campaigns that are at the forefront of cannabis marketing.

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Best Cannabis Ad Campaigns of 2021

Cannabis flower

Flowr, a cannabis production company from Canada, won the Grand Clio (the highest distinction) thanks to its “Nothing to hide” campaign, produced with the Zerotrillion agency. Their publicity also earned them three additional Clios d’Or in the “Cinematography”, “Editing” and “Other” categories.

Charlotte’s web

Charlotte’s Web, the American high-CBD products company, won two Gold Clios: one for its “Going The Distance Vending Machine” campaign with agency Shine & Polish; and another for its “Seed to Shelf” campaign.

puffco

Puffco, a manufacturer of vapes, won two gold medals. One for the campaign of his dabbing rig “Peak Pro Opal” and another for the campaign of “Budsy”, a water pipe that goes completely unnoticed in a refillable bottle.

Ease Laboratories

Ease Labs, a Brazilian group focused on the development, production and distribution of natural products, including medicinal plants and pharmaceutical-grade medical cannabis, won a gold award in the photography category for its “Cannabis Science “.

Hempire

Finally, Hempire won a gold medal in the animation category for its “Hemp In History: Abraham Lincoln” campaign with The Nug Nation agency.