The best advertising campaigns of Cristiano Ronaldo: Poker, Nike, etc.
Cristiano Ronaldo is one of the greatest, if not the greatest footballer in history. He is a Portuguese striker for the Manchester United football team. Forbes ranked Cristiano Ronaldo as the highest paid athlete in 2016 and 2017.
With $ 120 million in earnings, he was also ranked third in the ranking of the highest paid athletes in the world at the end of 2021.
Cristiano Ronaldo is also one of the most commercially successful players in the world as everything he does commands global attention. The football legend is one of the most followed celebrities on social media and as such, brands are very interested in collaborating with him.
In this article, you will learn about some of the most popular brands endorsed by Christiano Ronaldo. So, if you want to know more, log on!
This football icon is a well-known player and is frequently spotted in casinos playing poker. In all likelihood, he is enjoying his favorite games of chance online, in a US real-money casino, just like thousands of other gambling enthusiasts. Cristiano has always been open about his love of poker with his fans, and he often donates his winnings to international charity. In an interview, he said football was “his world”, but poker had always been “his game”.
The highest-paid soccer player signed a deal with a famous poker brand in 2018. Ronaldo promotes both sport and business globally. Moreover, he often participates in online poker tournaments and live events. Moreover, even though he is the sponsor of the brand, he is often seen playing online poker with his fans.
The greatest of all his endorsements is his extensive contract with sports equipment company Nike. His annual earnings from Nike are said to be around 17 million euros. Cristiano and Nike have worked together since 2003. In 2016, he became the third athlete to sign a lifetime contract with the company. Moreover, Michael Jordan and LeBron James are the only two people to have received this honor before him.
Moreover, Ronaldo is said to be Nike’s highest paid athlete, earning more than Neymar, Rafael Nadal and LeBron James.
Ronaldo is passionate about the value of healthy eating in his life and how it affects his performance during matches. As a result, he collaborated with Herbalife, a global nutrition brand. In 2013, the company established its first collaboration with Ronaldo by launching the “Herbalife24 CR7 Drive” sports drink. The deal was later renewed in 2018 and 2021, and the player has represented Herbalife as its brand ambassador ever since.
Through this partnership, Herbalife has the exclusive right to market Ronaldo alongside its line of sports nutrition and performance products. Ronaldo once said he wanted other players around the world to experience the benefits of eating healthy foods to improve their football performance.
As a celebrity who is always on camera, this football star has to look his best all day. He has repeatedly shown his appreciation for skin care. As a result, he became a Clear Shampoo brand ambassador in 2014. Since then, he has appeared in a few advertisements for the brand, including an anti-dandruff advertisement, which has appeared in various media outlets.
Additionally, Ronaldo said he personally chose the design, scent and texture of the shampoo. In fact, he earned just over $2 million from this partnership.
Cristiano Ronaldo was announced as a Garena Free Fire brand ambassador in December 2020. Garena Free Fire was the first mobile battle royale game to feature a well-known football player as a playable character in the game. But they needed a recognizable partner on the football field to achieve this. And who better to sponsor than Cristiano, a footballing legend?
This Battle Royale game was created by 111dots Studio and is available for Android and iOS mobile devices. Additionally, as part of the deal, Chrono, a playable character based on Cristiano, has been included in the game. Ronaldo has announced that in the upcoming Operation Chrono, which will feature him, his character will be crucial. Besides that, he said the character was based on him and he had so much fun working on this project.
And There you go! These are just a few of Cristiano Ronaldo’s sponsorship deals. The Portuguese player is one of the most influential celebrities today, so it’s no surprise that he endorses many different products. From games to skin care products, Ronaldo is so popular that you can see him on many billboards around the world.