Chattanooga’s largest ad agency has hired a 30-year industry veteran as president to help accelerate the company’s digital innovation.

Teresa Caro, a top marketing executive in Atlanta for companies such as Sagepath Reply, Luckie, Atlanticus, Shoutlet and Moxie for the past decade, is the new president of the Johnson Group in Chattanooga.

Joe Johnson, founder and CEO of The Johnson Group, said Caro would help “steer and motivate new thinking and cutting-edge branch marketing” as head of the 80-staff agency.

“Here at the Johnson Group, we work together with our clients to deliver results that integrate data, analytics and our proprietary tools to build effective marketing campaigns,” Johnson said in a Tuesday hiring announcement. from Carol. “Teresa brings a fresh perspective, incredible leadership and bold thinking to ensure we continue to stay ahead digitally and creatively.”

During her marketing work with dozens of companies, Caro has won numerous awards including Cannes Lion, Effie Clio, Radio Mercury Award and Communication Arts.

“My whole career has brought me to this inflection point,” Caro said in a statement about her new job. “I’ve taken well-established brands and been that trend-spotter to help them achieve their growth goals while keeping who they are at their core.”

In a phone interview, Caro said she was impressed with the people and the diversity of skill sets at the Johnson Group.

“Basically, the Johnson Group is a responsive and tenacious team,” she said. “We’re ready to roll up our sleeves together to get the job done and excel for this agency.”

Established in 1996, The Johnson Group is a full-service marketing, advertising and creative agency with clients including Krystal, Johnny Rockets, Trustmark and Sunbelt Bakery, among others. The Johnson Group prides itself on helping brands “kill the giants standing in the way of their success by blending new ideas with proprietary direct response tools” to forge deeper brand connections and more profitable conversions.

The company has been recognized nationally by major industry awards and publications, including Adweek, Ad Age, Communication Arts, Archive, One Show, Effies, Addys and Obies.