TamJai International appoints Society as advertising agency and features Teresa Mo in Mother’s Day campaign
TamJai International Group has appointed Society as the advertising agency to handle creative tasks for its brands, including TamJai Yunnan Mixian and TamJai SamGor.
In a statement to INTERACTIVE-MARKETING, the group said Society is responsible for creating overall ad campaigns for TamJai Yunnan Mixian and TamJai SamGor. Agnes Lung, CMO of TamJai International Group, said the nomination was the result of Society’s success at the 2021 Marketing Excellence Award in Hong Kong, where the agency won three gold, two silver and three of bronze.
“Connecting brands with the target audience through information and messaging is what the company does best to set itself apart from other agencies. We believe that true collaboration between the brand and the agency requires communication and mutual understanding. That’s why we believe pitching may not be the best way for us to recruit the best partner,” Lung said.
Penny Chow, Managing Director of Society, added: “It is our great honor to be named the advertising agency for both brands, unprecedented trust, and most importantly, no pitch. We are all thrilled with this collaboration as we are die-hard fans of either brand, if not both. We are committed to creating awe-inspiring artwork that brings “local flavors” and our love for both brands to life.”
Along with the nomination, TamJai International Group also rolled out a campaign to celebrate Mother’s Day, featuring actress Teresa Mo and one of her waitresses who featured in a previous ad.
In the video, Mo feels exhausted from caring for her son and daughter. His script contains both Cantonese, his native language, and Korean, which serves as a prelude to the new dish “chicken rolls in Korean mixian soup” offered by TamJai Yunnan Mixian. The video also features an actress from TamJai Yunnan Mixian who starred in last year. video celebrate Mother’s Day too. She introduces the new product with her signature accent as the group hopes to once again celebrate the hard work of the waitresses.
As Hong Kongers have been under pressure since the start of the fifth wave of the pandemic in early 2022, TamJai International Group has created the TamJai Yunnan Mixian brand campaign to celebrate mothers, as they have worked hard to care for limbs. of their family.
The campaign started on May 5 and will continue for several weeks. The video is launched on Facebook and Instagram. Offline touchpoints include point of sale supports in its stores.
“We’re here to encourage family members to care and support mothers. We don’t mean anything fancy, just a little comfort. It’s similar to our limited-time offer ‘chicken rolls’ in a Korean mixian soup. “It’s the perfect comfort food for those who are stressed out in the midst of the pandemic,” Lung said.
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