Screenvision’s Front + Center Everywhere audience network to deliver accurate audiences and connect with culturally relevant content

NEW YORK, June 16, 2022 /PRNewswire/ — Screenvision Media, a national leader in providing comprehensive advertising and content representation services for movie theater operators, sports venues, online gaming platforms and other events and venues Live, today announced its partnership with DBase4Media, a IndiaNew York-based media and marketing agency that will connect brands around the world to Screenvision’s recently launched Audience Network.

“Through our Front + Center Everywhere Audience Network, we can offer global brands the ability to connect with hyper-local, highly engaged cinema audiences anytime, anywhere,” said Gerald Griffon, Chief Revenue Officer, Screenvision Front + Center Everywhere. “DBase4Media offers a strong pipeline of advertisers around the world eager to bring their culturally relevant content to the American consumer.”

In partnership with DBase4Media, Front+Center Everywhere Audience Network will allow brands to target moviegoers regionally and locally via the 40ft screen, mobile and in-home devices via the recently launched FCE CTV platform. Brands can also extend their reach beyond theaters with a fully immersive DOOH experience that includes a powerful and diverse network of live music and entertainment venues, retail outlet networks, restaurants, bars, grocery stores, airports and pet care networks.

“We continue to see pre-pandemic levels of enthusiasm for various categories around the world who are looking for new ways to connect with the typically elusive 18-34 audience,” said Sudhanshu Srivastava, Founder, DBase4Media Group. “Screenvision Media’s network of theaters has proven to deliver that audience over the past 45 years. Now, with its expanded Front + Center audience network, we believe their capabilities are best suited to deliver the audience our clients want to reach.

DBase4Media targets a global clientele and has designed various campaigns across India, Mauritius, Japan and Finlandwhich the company plans to reproduce as part of its new relationship with Screenvision Media.

About Screenvision Media
Based at New York, NY, Media Screenvision is a national leader in in-theatre advertising, offering on-screen advertising, lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive in-theatre advertising representation services to exhibitors from premier movie theaters, to sports venues and through a strong OOH network. The Screenvision Media cinema ad network includes 13,500 screens in more than 2,000 theaters in all 50 states and 94% of DMAs nationwide; delivering across more than 150 theatrical circuits, including 7 of the top 10 exhibiting companies.

About Dbase4Media
Situated at New Delhi, India, Dbase4Mediagroup is a media and marketing consultancy focused on brand development. Dbase4Media proactively develops and executes plans (rectification) through an innovative and personalized research-based approach that generates revenue. Services include brand audits, SMM, research, surveys, sales and marketing partnerships and media sales for global, national, regional and local clients.

Media Contact: Russian Royal, [email protected]

SOURCEScrevision Media