Philly Pretzel Factory Selects i76 Solutions as Official Marketing and Advertising Agency
“It was obvious from our first meeting with Drew and the team at i76 Solutions that they understood the Philly Pretzel Factory brand. We’re really impressed with all the great ideas they’ve already brought to us…” – Dan DiZio, CEO and Co-Founder, Philly Pretzel Factory
September 07, 2022
i76 Solutions, a full-service advertising, marketing and technology agency based in Plymouth Meeting, Pennsylvania, a suburb of Philadelphia, today announced a partnership with Philly Pretzel Factory (Soft Pretzel Franchise Systems Inc.), assuming the official brand marketing role and reference advertising agency.
“We couldn’t be more thrilled to welcome Philly Pretzel Factory to the i76 family! The soft pretzel is as synonymous with Philadelphia as “Billy” Penn himself. And Philly Pretzel Factory has been the leader in providing the most authentic and iconic Philadelphia Soft Pretzel products to the region – and beyond – since Dan and Len started the company in 1998. As we begin to integrate and integrate their brand, we have so many exciting things to discuss. Our two teams already share a great synergy and are energized by the opportunities that exist. I look forward to working closely with Dan and Marty to continue to strengthen and grow the Philly Pretzel Factory brand and bring new ideas to life!” said Drew Salamone, President of i76 Solutions.
Dan DiZio, CEO and Co-Founder of Philly Pretzel Factory, said, “From our first meeting with Drew and the team at i76 Solutions, it was clear that they understood the Philly Pretzel Factory brand. We’re really impressed with all the great ideas they’ve already brought to us that we can’t wait to implement. As we continue to grow, we are excited to have i76 Solutions on board as a go-to agency to help us navigate new directions and uncover exciting opportunities for our franchises.
In addition to serving as the general marketing, creative and technology consultant for the brand, i76 Solutions will develop and implement a strategic marketing plan that will serve to increase brand awareness and strengthen product sales across its franchise network. over time. In this new assignment, the agency also took on the day-to-day administration, management and growth of all of Philly Pretzel Factory’s social channels, including Facebook, Instagram, Twitter, LinkedIn and TikTok. A new SMS policy is also planned for future deployment.
“Philly Pretzel Factory has always been a staple in my house for all of our events, so having the opportunity to work with the brand on a professional level is beyond exciting. We look forward to putting our ideas into practice and bringing brand marketing to another level,” said Alexa Minnick, VP of Digital Marketing at i76 Solutions.
The agency is planning a fall tour of several Philly Pretzel Factory franchises across its network of more than 160 locations to hear from franchise owners themselves. During the visit, i76 Solutions will evaluate in-store and point-of-sale merchandising opportunities to help unify and strengthen the overall customer experience and introduce new ways to connect with the Philly Pretzel Factory consumer.
Todd Rodeghiero, Vice President of Strategy for i76 Solutions, said, “Having the opportunity to work with a market-leading food brand and contribute to the next chapter of its success is exciting. Philly Pretzel Factory, which has been hugely successful to date, still has so much potential to unlock as a brand…and we think a lot of that is in the marketing and creative elements that go into that process.
ABOUT i76 SOLUTIONS
i76 Solutions is a full-service strategic marketing agency that connects brands with consumers. With a deep understanding and passion for digital marketing and technology, i76 Solutions offers a forward-thinking approach to solving its clients’ business challenges. The agency provides marketing services in the areas of paid search (PPC), social media, display and video advertising, geo-fencing, email, traditional media, website development and marketing. technological integration. i76 solutions is a national media buyer for television, radio and outdoor advertising, including placement on streaming services like Roku, Apple TV, Amazon Firestick and Hulu.
As a long-time Google partner, the agency holds Google Ads, Search (PPC), Mobile, Shopping and Analytics certifications. i76 Solutions’ client roster consists of a mix of B2B and B2C organizations, located regionally, nationally and internationally, including AAA, Scrub Daddy, YMCA, Pocono Mountains Visitors Bureau, Renson, Braskem, Starr Restaurants, NextGen Healthcare, Pennsylvania Wine Association, Habitat for Humanity, Patriot Home Care, Bayer Properties, The Forbes Group, Verti Insurance, AmeriGas, Ambler Savings Bank, Draper James, Lululemon, Lundy Law, The Philly Pops, Skippack Village, University of Florida, Milanj Diamonds, Coverys and others. i76 Solutions has been recognized as one of Philadelphia’s top marketing agencies and has received countless awards and accolades for its work in the industry. For more information about i76 Solutions, visit http://www.i76solutions.com.
ABOUT PHILLY PRETZEL FACTORY
Philly Pretzel Factory offers consumers a fresh and satisfying snack with their freshly baked pretzels that are served “hot from the oven”. Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman. The Philly Pretzel Factory menu features the traditional Philly-style pretzel and also includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheese pretzels, and a variety of mustards. These products can be found at a stand-alone bakery, transportation and entertainment venues, and the nation’s largest retailer, Walmart. For more information on Philly Pretzel Factory, visit http://www.phillypretzelfactory.com.
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