We Are Sterling Cooper

Gold: Goodby Silverstein & Partners Jeff Goodby and Rich Silverstein have achieved iconic status in the advertising world. Since founding Goodby Silverstein & Partners ...

(The Best of Chicago commercial) It’s hard to remember in February 2020, when the Kansas City Chiefs beat the San Francisco 49ers in superbowl ...

Opinions expressed by Contractor the contributors are theirs. If you invest money in marketing campaigns, more often than not you have considered hiring or ...

The advertising and media industry, like many, has been impacted by the Covid-19 pandemic. But, unlike a host of others, it has been fragile ...

Often, in-house marketing teams are tasked with finding a new advertising agency partner to help them solve their marketing challenges, grow their brands, and ...

While the diversity of Adam & Eve/DDB’s clientele allows it to showcase its best work, it’s the agency’s creativity that allows it to rise ...

In 2019, the agency went from being a creative place with advertising to being a creative partner for product innovation, customer experience, employee communication, ...

Devika Bulchandani, President of McCann New York, the main office of the McCann Worldgroup global network, is a powerful combination of driving business performance ...

WeQ Influencers has partnered with TikTok to help brands and agencies run native ad campaigns on the platform. Social marketing agency WeQ Influencers, run ...

Outdoor advertising has been around for hundreds of years because it’s a proven method of reaching large audiences. Even in today’s digital world, outdoor ...

When Planitthe advertising agency that I co-founded decided to move from an office tower in Inner Harbor to the booming neighborhood of Locust Point, ...

Brands should look to their agencies to be a true data-driven business partner, not just a creative partner, writes Kevin Troyanos. Brands need to ...

The most catchy slogans don’t just stay in your head; they can also change the way you perceive the advertised product. Good advertising persuades ...

Every business needs to get their name out there and spread the word to new customers if they want to keep growing. Many businesses, ...