Latest Articles
-
Advertising Agency of the Year 2020: Goodby Silverstein & Partners
Gold: Goodby Silverstein & Partners Jeff Goodby and Rich Silverstein have achieved iconic status in the advertising world. Since founding Goodby Silverstein & Partners ... -
2020 in Review: Our Favorite Chicago Ad Campaigns | Chicago Reel
(The Best of Chicago commercial) It’s hard to remember in February 2020, when the Kansas City Chiefs beat the San Francisco 49ers in superbowl ... -
The 5 Steps to Selecting the Best Advertising Agency for Your Business
Opinions expressed by Contractor the contributors are theirs. If you invest money in marketing campaigns, more often than not you have considered hiring or ... -
South Africa: Ad Campaigns – What You Don’t See
The advertising and media industry, like many, has been impacted by the Covid-19 pandemic. But, unlike a host of others, it has been fragile ... -
An Insider’s Guide to Finding the Right Advertising Agency
Often, in-house marketing teams are tasked with finding a new advertising agency partner to help them solve their marketing challenges, grow their brands, and ... -
Advertising Agency of the Year 2019: Adam & Eve/DDB
While the diversity of Adam & Eve/DDB’s clientele allows it to showcase its best work, it’s the agency’s creativity that allows it to rise ... -
Advertising Agency of the Year 2019: Wieden+Kennedy
In 2019, the agency went from being a creative place with advertising to being a creative partner for product innovation, customer experience, employee communication, ... -
Head of advertising agency 2019: Devika Bulchandani
Devika Bulchandani, President of McCann New York, the main office of the McCann Worldgroup global network, is a powerful combination of driving business performance ... -
WeQ partners with TiKTok to deliver native ad campaigns
WeQ Influencers has partnered with TikTok to help brands and agencies run native ad campaigns on the platform. Social marketing agency WeQ Influencers, run ... -
Nine of the Best Outdoor Advertising Campaigns
Outdoor advertising has been around for hundreds of years because it’s a proven method of reaching large audiences. Even in today’s digital world, outdoor ... -
What this ad agency learned from opening a cafe in Locust Point
When Planitthe advertising agency that I co-founded decided to move from an office tower in Inner Harbor to the booming neighborhood of Locust Point, ... -
Why Your Ad Agency Should Be Your Analytics Partner
Brands should look to their agencies to be a true data-driven business partner, not just a creative partner, writes Kevin Troyanos. Brands need to ... -
8 highly successful ad campaigns
The most catchy slogans don’t just stay in your head; they can also change the way you perceive the advertised product. Good advertising persuades ... -
How to start an advertising agency
Every business needs to get their name out there and spread the word to new customers if they want to keep growing. Many businesses, ...