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  • Advertising agency
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Latest Articles

  • Advertising agency

    Advertising Agency of the Year 2020: Goodby Silverstein & Partners

    By Angel R. Haliburton
    February 18, 2021
    Gold: Goodby Silverstein & Partners Jeff Goodby and Rich Silverstein have achieved iconic status in the advertising world. Since founding Goodby Silverstein & Partners ...
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  • Advertising campaigns

    2020 in Review: Our Favorite Chicago Ad Campaigns | Chicago Reel

    By Angel R. Haliburton
    January 2, 2021
    (The Best of Chicago commercial) It’s hard to remember in February 2020, when the Kansas City Chiefs beat the San Francisco 49ers in superbowl ...
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  • Advertising agency

    The 5 Steps to Selecting the Best Advertising Agency for Your Business

    By Angel R. Haliburton
    October 23, 2020
    Opinions expressed by Contractor the contributors are theirs. If you invest money in marketing campaigns, more often than not you have considered hiring or ...
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  • Advertising campaigns

    South Africa: Ad Campaigns – What You Don’t See

    By Angel R. Haliburton
    September 15, 2020
    The advertising and media industry, like many, has been impacted by the Covid-19 pandemic. But, unlike a host of others, it has been fragile ...
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  • Advertising agency

    An Insider’s Guide to Finding the Right Advertising Agency

    By Angel R. Haliburton
    April 23, 2020
    Often, in-house marketing teams are tasked with finding a new advertising agency partner to help them solve their marketing challenges, grow their brands, and ...
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  • Advertising agency

    Advertising Agency of the Year 2019: Adam & Eve/DDB

    By Angel R. Haliburton
    March 11, 2020
    While the diversity of Adam & Eve/DDB’s clientele allows it to showcase its best work, it’s the agency’s creativity that allows it to rise ...
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  • Advertising agency

    Advertising Agency of the Year 2019: Wieden+Kennedy

    By Angel R. Haliburton
    January 30, 2020
    In 2019, the agency went from being a creative place with advertising to being a creative partner for product innovation, customer experience, employee communication, ...
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  • Advertising agency

    Head of advertising agency 2019: Devika Bulchandani

    By Angel R. Haliburton
    January 30, 2020
    Devika Bulchandani, President of McCann New York, the main office of the McCann Worldgroup global network, is a powerful combination of driving business performance ...
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  • Advertising campaigns

    WeQ partners with TiKTok to deliver native ad campaigns

    By Angel R. Haliburton
    August 20, 2019
    WeQ Influencers has partnered with TikTok to help brands and agencies run native ad campaigns on the platform. Social marketing agency WeQ Influencers, run ...
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  • Advertising campaigns

    Nine of the Best Outdoor Advertising Campaigns

    By Angel R. Haliburton
    February 11, 2019
    Outdoor advertising has been around for hundreds of years because it’s a proven method of reaching large audiences. Even in today’s digital world, outdoor ...
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  • Advertising agency

    What this ad agency learned from opening a cafe in Locust Point

    By Angel R. Haliburton
    December 12, 2018
    When Planitthe advertising agency that I co-founded decided to move from an office tower in Inner Harbor to the booming neighborhood of Locust Point, ...
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  • Advertising agency

    Why Your Ad Agency Should Be Your Analytics Partner

    By Angel R. Haliburton
    September 23, 2018
    Brands should look to their agencies to be a true data-driven business partner, not just a creative partner, writes Kevin Troyanos. Brands need to ...
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  • Advertising campaigns

    8 highly successful ad campaigns

    By Angel R. Haliburton
    March 26, 2017
    The most catchy slogans don’t just stay in your head; they can also change the way you perceive the advertised product. Good advertising persuades ...
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  • Advertising agency

    How to start an advertising agency

    By Angel R. Haliburton
    February 26, 2017
    Every business needs to get their name out there and spread the word to new customers if they want to keep growing. Many businesses, ...
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