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Latest Articles

  • Advertising campaigns

    Hope shines brightest in Diwali ad campaigns this year

    By Angel R. Haliburton
    November 3, 2021
    Marked with great pomp and fervor, Diwali is the season not only of lights, colors and sweets, but also of family gatherings and bonding ...
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  • Advertising partners

    Google Ads partners with BigCommerce and Microsoft Advertising partners with Shopify

    By Angel R. Haliburton
    October 25, 2021
    Google and Microsoft have announced new advertising partnership agreements. Microsoft Advertising Now in partnership with Shopify to integrate your products on your Shopify with ...
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  • Advertising agency

    For Maine ad agency, happy campers make happy employees

    By Angel R. Haliburton
    October 21, 2021
    “], “filter”: { “nextExceptions”: “img, blockquote, div”, “nextContainsExceptions”: “img, blockquote”} }”> Access everything we publish when you >”,”name”:”in-content-cta”,”type”:”link”}}”>subscribe to Outside+. October 20, 2021; Yarmouth, ...
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  • Advertising agency

    Global Advertising Agency CEO Anthony Trimino launches largest medical freedom campaign in history

    By Angel R. Haliburton
    October 21, 2021
    Isn’t courage always beautiful, even unvaccinated? Are we against all forms of discrimination, including medical? Tweet that Designed to “reverse the script” on mainstream ...
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  • Advertising campaigns

    Comscore offers deduplicated ad campaigns on YouTube

    By Angel R. Haliburton
    October 12, 2021
    Extended partnership with Google allows advertisers to fully inform their video investment planning across all screens for an accurate view of true reach and ...
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  • Advertising campaigns

    Comscore becomes the first measurement provider to offer deduplicated ad campaigns on YouTube and YouTube TV across all devices, including connected TV with co-watching

    By Angel R. Haliburton
    October 12, 2021
    Extended partnership with Google allows advertisers to fully inform their video investment planning across all screens for an accurate view of true reach and ...
    Read More
  • Advertising agency

    George Meressa, founder of Amazon Clear Ads advertising agency, featured in My London News

    By Angel R. Haliburton
    October 8, 2021
    LONDON, October 8, 2021 /PRNewswire/ — Successful Entrepreneur George Meressa, founder and CEO of popular advertising agency Amazon Clear Ads, was recently featured in ...
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  • Advertising partners

    Ringier Advertising partners with Brand Metrics to provide brand improvement measurement on top brand campaigns

    By Angel R. Haliburton
    October 7, 2021
    Ringier Advertising, the Swiss marketing unit of Ringier AG, a leading international media company headquartered in Switzerland, works with Brand Metrics to support the ...
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  • Advertising agency

    5 reasons why you need a digital advertising agency

    By Angel R. Haliburton
    October 7, 2021
    Working for a digital marketing agency for nearly fifteen years has given me insight into what paid search advertising clients want and need. Recently, ...
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  • Advertising partners

    Channel 4 on the cost of breakdowns: “We have reassured our advertising partners”

    By Angel R. Haliburton
    September 29, 2021
    Saturday evening is prime time for linear television, the time of the week when high value-added audiences are accessible on the largest scale. Last ...
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  • Advertising agency

    Omnicom (OMC) acquires the Berlin advertising agency Antoni

    By Angel R. Haliburton
    September 22, 2021
    Omnicom Group Inc. The WTO on Monday announced the acquisition of Berlin advertising agency Antoni for an undisclosed sum. The transaction, which is subject ...
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  • Advertising campaigns

    E-Web Marketing explains how to improve paid advertising campaigns using Google Ads and social media

    By Angel R. Haliburton
    September 22, 2021
    Sydney, Sept. 22, 2021 (GLOBE NEWSWIRE) — E-Web Marketing, a Sydney-based digital marketing agency that uses a holistic approach, has repeatedly offered to improve ...
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  • Advertising agency

    Online advertising agency for retail and e-commerce

    By Angel R. Haliburton
    September 21, 2021
    Online Advertising Agency for Retail and E-Commerce – AccuraCast Today’s search and display advertising campaigns rely on advanced marketing technology to identify and target ...
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  • Advertising agency

    Social media advertising agency for retail and e-commerce

    By Angel R. Haliburton
    September 21, 2021
    Social Media Advertising Agency for Retail & eCommerce – AccuraCast Target new audiences eager to hear your message. Let AI open new markets and ...
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  • Advertising campaigns

    Five signs your digital advertising campaigns are underperforming and what to do about it

    By Angel R. Haliburton
    September 16, 2021
    Pay-per-click is often a victim of its own success. Even the most basic setups produce results, marketers and agencies can see as a set-it-and-forget-it ...
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  • Advertising agency

    WPP to realign Ford-exclusive advertising agency GTB India

    By Angel R. Haliburton
    September 13, 2021
    International advertising group WPP is undertaking a radical realignment of the operations of its Ford-exclusive advertising agency, GTB India, and has appointed GTB India ...
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  • Advertising agency

    Commitment and Core Values ​​Guide Work at Leading Advertising Agency, SRP Media

    By Angel R. Haliburton
    September 9, 2021
    Founded in 2018, the idea of ​​SRP Media has evolved into a successfully functioning advertising and media agency. Conceptualized and created hand-to-hand, search-by-search by ...
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  • Advertising agency

    New advertising agency specializing in jewelry

    By Angel R. Haliburton
    September 3, 2021
    (PRESS RELEASE)MARQUETTE, MI — Jewelry marketing expert Tammy Benda has launched a new independent business, Buzz Advertising Agency. The former Bottom Line Marketing associate ...
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  • Advertising campaigns

    Facebook announces new features to improve your ad campaigns

    By Angel R. Haliburton
    August 26, 2021
    Thursday, August 26, 2021 Share this article Companies in this article In the complex world of advertising, you want every penny you invest to ...
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  • Advertising agency

    Where does the ad agency go from here? | Advertising

    By Angel R. Haliburton
    August 25, 2021
    Advertising dates back to ancient civilizations, when the Egyptians used papyrus to write sales messages. But it wasn’t until the 1800s that the advertising ...
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  • Advertising agency

    Coachella Valley’s largest ad agency is a force to be reckoned with

    By Angel R. Haliburton
    August 23, 2021
    Jones Agency has grown with the Coachella Valley and is celebrating its 60th anniversary as the leading, original and unbroken marketing company of the ...
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  • Advertising campaigns

    The captivating advertising campaigns of the Tokyo Olympics

    By Angel R. Haliburton
    August 12, 2021
    HP and Toyota had the most notable Tokyo Olympics ad campaigns, according to analysis by market research agency Luma Research. Luma tested 12 of ...
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  • Advertising agency

    Advertising agency launched in 2020 opens offices in Bristol and Belfast

    By Angel R. Haliburton
    August 11, 2021
    A Bath advertising company which launched last year just before the UK was plunged into lockdown is marking its first 18 months in business ...
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  • Advertising campaigns

    How do app marketers manage programmatic advertising campaigns in the post-IDFA world?

    By Angel R. Haliburton
    August 4, 2021
    Since the launch of Apple’s App Tracking Transparency (ATT) in April this year, app marketers have been searching for the best ways to operate ...
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  • Advertising agency

    Principle Expands U.S. Presence with Acquisition of Digital Advertising Agency Eboost Consulting

    By Angel R. Haliburton
    August 3, 2021
    CARLSBAD, Calif., August 3, 2021 /PRNewswire/ — Principle America Co., Ltd. (Principle), a subsidiary of TokyoNew York-based digital marketing agency Principle Company today announced ...
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  • Advertising agency

    LLYC acquires a Spanish advertising agency in China

    By Angel R. Haliburton
    August 2, 2021
    MADRID — LLYC, the communications and public affairs agency focused on the Spanish- and Portuguese-speaking world, has taken a 70% stake in the Spanish ...
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  • Advertising agency

    Association of Energy Service Professionals Names Actor/Manufacturer’s Official Advertising Agency

    By Angel R. Haliburton
    July 28, 2021
    We chose Doer/Maker because of their in-depth knowledge of the energy industry — Jennifer Szaro, President and CEO of AESP Tweet that “We chose ...
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  • Advertising agency

    the Chiat/Day advertising agency in New York designed by Gaetano Pesce

    By Angel R. Haliburton
    July 28, 2021
    The idea is as follows: instead of being territorial, the office becomes virtual. In the traditionally organized office, work is conceived as purchased ...
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  • Advertising agency

    Marketing 360® Named Best Advertising Agency Software of 2021 by Digital.com

    By Angel R. Haliburton
    July 20, 2021
    FORT COLLINS, Colo., July 20, 2021 /PRNewswire/ — Digital.com, a leading independent review website for small business online tools, products and services, named Marketing ...
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  • Advertising campaigns

    Feel seen: Britons name their various favorite ad campaigns

    By Angel R. Haliburton
    July 16, 2021
    Despite the backlash of “woke” ads in some parts of the media, brands that create good, diverse advertising drive awareness and growth. The report, ...
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  • Advertising agency

    Strategies and creation of an independent advertising agency; live event August 2-4

    By Angel R. Haliburton
    July 12, 2021
    It’s back: The Ad Age Small Agency conference and awards return August 2-4. But with the conference now in its 12th year, the schedule ...
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  • Advertising campaigns

    DeepIntent obtains a patent for DeepIntent Outcomes™ technology, which optimizes advertising campaigns to increase audience quality and script augmentation using real clinical data

    By Angel R. Haliburton
    July 12, 2021
    NEW YORK, July 12, 2021 /PRNewswire/ — DeepIntentthe leading independent healthcare marketing technology company purposely created to influence patient health and business outcomes, announced ...
    Read More
  • Advertising agency

    Woodhouse Day Spa Appoints LRXD as Official Advertising Agency

    By Angel R. Haliburton
    July 8, 2021
    Woodhouse Day Spa “Our team is ready to carry the brand message of Woodhouse Day Spa to the level of services their clients receive,” ...
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  • Advertising agency

    R&R Partners has selected the official advertising agency of LVCVA

    By Angel R. Haliburton
    July 7, 2021
    The Las Vegas Convention and Visitors Authority will retain R&R Partners as its official advertising and marketing agency when its board of directors meets ...
    Read More
  • Advertising partners

    HUAWEI Ads welcomes Malaysian advertising partners to explore joint business growth

    By Angel R. Haliburton
    June 30, 2021
    A Unique Programmatic Advertising Platform to Amplify Brand Messages in Huawei’s Mobile Ecosystem Kuala Lumpur, Malaysia, July 1, 2021 /PRNewswire/ — Huawei’s mobile advertising ...
    Read More
  • Advertising agency

    Myrtle Beach, SC Ad Agency Publicizes Summer Wells’ Disappearance With 20 Billboards | WJHL

    By Angel R. Haliburton
    June 23, 2021
    MYRTLE BEACH, South Carolina (WJHL) — The search for Summer Utah-Moon Wells, 5, missing in Rogersville, has moved beyond the Tri-Cities area. A South ...
    Read More
  • Advertising agency

    Ribena begins the search for a new advertising agency

    By Angel R. Haliburton
    June 22, 2021
    Ribena is looking for a new advertising agency as it seeks to continue its sustainability efforts. The drinks brand, owned by Suntory Beverage and ...
    Read More
  • Advertising agency

    Former owner of advertising agency Ad Direction, David Futtersak, of Warwick, dies

    By Angel R. Haliburton
    June 8, 2021
    Tuesday 08 June 2021 Shalom Memorial Chapel View larger + David I. Futtersak, 94, died Sunday, June 6, 2021 at HopeHealth Hulitar Hospice Center. ...
    Read More
  • Advertising campaigns

    More traffic and sales with digital ad campaigns

    By Angel R. Haliburton
    May 25, 2021
    2021 ten June 12:00 p.m. Pacific / 3:00 p.m. Eastern More traffic and sales with digital ad campaigns Digital marketing campaigns can drive traffic ...
    Read More
  • Advertising campaigns

    How will Apple’s iOS 14.5 update impact my PPC ad campaigns?

    By Angel R. Haliburton
    May 20, 2021
    On April 27, 2021, Apple released its iOS 14.5 update, ushering in a new set of default internet privacy settings that should impact how ...
    Read More
  • Advertising agency

    Finance & Insurance Online Advertising Agency

    By Angel R. Haliburton
    May 14, 2021
    Online advertising agency for finance and insurance – AccuraCast Increase revenue while reducing cost per acquisition with smart online advertising. Our pay-per-click and programmatic ...
    Read More
  • Advertising agency

    Ad Agency Weekly News Summary: May 20, 2021

    By Angel R. Haliburton
    May 14, 2021
    Changes in creative leadership Havas Chicago appointed a new creative director, Myra Nussbaum, replacing John Norman, who should leave today to pursue “new creative ...
    Read More
  • Advertising agency

    The 2021 Marketing and Advertising Agencies Report

    By Angel R. Haliburton
    May 10, 2021
    Summary The relationship between brands and agencies is constantly evolving. Add to that a pandemic, seismic disruptions in marketing strategy, as well as urgent ...
    Read More
  • Advertising agency

    Asda appoints Havas London as new advertising agency | News

    By Angel R. Haliburton
    May 5, 2021
    Asda has appointed Havas London as its new creative advertising agency. The supermarket launched a review of its advertising account in January and will ...
    Read More
  • Advertising agency

    College grads launch LA’s first-ever Gen-Z advertising agency – Santa Monica Daily Press

    By Angel R. Haliburton
    May 3, 2021
    Faced with a dearth of job openings in the pandemic economy, six LMU graduates decided that instead of seeing their youth as a weakness, ...
    Read More
  • Advertising agency

    How to select an advertising agency

    By Angel R. Haliburton
    April 21, 2021
    An advertising agency, also known as a graphic agency or design agency, is a company dedicated to the development, design and management of advertising ...
    Read More
  • Advertising agency

    Hallaron Advertising Agency expands digital marketing services with Philadelphia-based Vici Media

    By Angel R. Haliburton
    April 6, 2021
    THE FORESTS, Texas, April 6, 2021 /PRNewswire/ — Hallaron, a full-service advertising agency specializing in branding and integrated advertising campaigns, announces its collaboration with ...
    Read More
  • Advertising campaigns

    Creating culturally appropriate marketing and advertising campaigns

    By Angel R. Haliburton
    March 16, 2021
    PHOTO: Adobe The rise of the global technology industry has created new ways for companies to reach consumers. Advertisers are increasingly finding that one ...
    Read More
  • Advertising campaigns

    Environics Analytics partners with The Trade Desk for enhanced digital advertising campaigns Industry-leading PRIZM segments now available to advertisers for advanced audience targeting

    By Angel R. Haliburton
    March 8, 2021
    TORONTO, March 08, 2021 (GLOBE NEWSWIRE) — Environics Analytics (EA) today announced that it has partnered with The Trade Desk to expand its offering ...
    Read More
  • Advertising agency

    Jack Giarraputo launches creative advertising agency Slice Collective-ANI

    By Angel R. Haliburton
    February 25, 2021
    Washington [US]Feb. 25 (ANI): American film producer Jack Giarraputo, whose films have grossed more than $4 billion at the global box office, has launched ...
    Read More
  • Advertising agency

    Advertising Agency of the Year 2020: Goodby Silverstein & Partners

    By Angel R. Haliburton
    February 18, 2021
    Gold: Goodby Silverstein & Partners Jeff Goodby and Rich Silverstein have achieved iconic status in the advertising world. Since founding Goodby Silverstein & Partners ...
    Read More
  • Advertising campaigns

    2020 in Review: Our Favorite Chicago Ad Campaigns | Chicago Reel

    By Angel R. Haliburton
    January 2, 2021
    (The Best of Chicago commercial) It’s hard to remember in February 2020, when the Kansas City Chiefs beat the San Francisco 49ers in superbowl ...
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  • Advertising agency

    The 5 Steps to Selecting the Best Advertising Agency for Your Business

    By Angel R. Haliburton
    October 23, 2020
    Opinions expressed by Contractor the contributors are theirs. If you invest money in marketing campaigns, more often than not you have considered hiring or ...
    Read More
  • Advertising campaigns

    South Africa: Ad Campaigns – What You Don’t See

    By Angel R. Haliburton
    September 15, 2020
    The advertising and media industry, like many, has been impacted by the Covid-19 pandemic. But, unlike a host of others, it has been fragile ...
    Read More
  • Advertising agency

    An Insider’s Guide to Finding the Right Advertising Agency

    By Angel R. Haliburton
    April 23, 2020
    Often, in-house marketing teams are tasked with finding a new advertising agency partner to help them solve their marketing challenges, grow their brands, and ...
    Read More
  • Advertising agency

    Advertising Agency of the Year 2019: Adam & Eve/DDB

    By Angel R. Haliburton
    March 11, 2020
    While the diversity of Adam & Eve/DDB’s clientele allows it to showcase its best work, it’s the agency’s creativity that allows it to rise ...
    Read More
  • Advertising agency

    Advertising Agency of the Year 2019: Wieden+Kennedy

    By Angel R. Haliburton
    January 30, 2020
    In 2019, the agency went from being a creative place with advertising to being a creative partner for product innovation, customer experience, employee communication, ...
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  • Advertising agency

    Head of advertising agency 2019: Devika Bulchandani

    By Angel R. Haliburton
    January 30, 2020
    Devika Bulchandani, President of McCann New York, the main office of the McCann Worldgroup global network, is a powerful combination of driving business performance ...
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  • Advertising campaigns

    WeQ partners with TiKTok to deliver native ad campaigns

    By Angel R. Haliburton
    August 20, 2019
    WeQ Influencers has partnered with TikTok to help brands and agencies run native ad campaigns on the platform. Social marketing agency WeQ Influencers, run ...
    Read More
  • Advertising campaigns

    Nine of the Best Outdoor Advertising Campaigns

    By Angel R. Haliburton
    February 11, 2019
    Outdoor advertising has been around for hundreds of years because it’s a proven method of reaching large audiences. Even in today’s digital world, outdoor ...
    Read More
  • Advertising agency

    Why Your Ad Agency Should Be Your Analytics Partner

    By Angel R. Haliburton
    September 23, 2018
    Brands should look to their agencies to be a true data-driven business partner, not just a creative partner, writes Kevin Troyanos. Brands need to ...
    Read More
  • Advertising campaigns

    8 highly successful ad campaigns

    By Angel R. Haliburton
    March 26, 2017
    The most catchy slogans don’t just stay in your head; they can also change the way you perceive the advertised product. Good advertising persuades ...
    Read More
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