Veteran industry marketing executive Elyse Lovett has launched a new consulting and marketing agency: Lovett Marketing and Advertising Agency LLC. Lovett, who holds an MBA in Marketing and a Masters in Clinical Nutrition, has 15 years of experience in the dietary supplement and dietary ingredient market, most recently as Vice President of Marketing at Nutrition21, and before this, as Director of Marketing for Kyowa Hakko USA and AarhusKarlshamn (AAK).

The new agency will take a science-based approach to commercializing ingredients and finished products, emphasizing marketing strategies for increased consumer demand that promote clinically studied, effective and health-focused products. A full-service agency, Lovett offers brand strategy and positioning, measurement and analytics, social media and PR, content and design, website development, as well as advertising planning and outreach. medias.

“The dietary supplement and functional food and beverage industries are constantly evolving. Consumers today demand safe and effective products with proven results,” Lovett said in a press release. “Engaging marketing campaigns by translating science into user-friendly language and creating marketing content that generates qualified leads and sales is critical in the industry.” Lovett Marketing and Advertising Agency, LLC goes one step further and measures marketing KPIs (Key Performance Indicators), which Lovett says “are critical to success.”