Hope shines brightest in Diwali ad campaigns this year
- Marked with great pomp and fervor, Diwali is the season not only of lights, colors and sweets, but also of family gatherings and bonding sessions. It’s a celebration of homecoming and conviviality.
- Brands are also taking advantage of this shopping festival to get closer to consumers and organize the biggest advertising carnival.
- Here’s a list of ads that stood out in the clutter.
Traveling home to spend time with our family, trying to make the perfect rangoli, unraveling fairy lights to brighten up your home, and dancing after a sugar rush – these are just a few of the things that make Diwali special. . It is also one of the most celebrated festivals in India which has become the biggest shopping festival.
It’s also an advertising carnival that offers brands an opportunity to reconnect with consumers as overall market sentiment improves dramatically. Brands are pouring big bucks into TV, out-of-home, and digital media to reach consumers at multiple touchpoints.
After a long dry spell, brands are making sure not to miss this opportunity to reconnect with consumers and market sentiment has already improved, as revealed by the Axis My India report. Its November net CSI score, calculated as the percentage increase minus the percentage decrease in sentiment, was recorded at +9, down from +7 last month. It has increased at a steady rate over the past three months, indicating a positive development in consumer consumption metrics. Consumers are also more willing to go out now and buy locally. The report’s Net Mobility Score reflects steady improvement over the past four months. 88% of families said they go out as much or more on getaways/holidays/shopping malls/restaurants as travel bans are lifted and double vaccination makes travel easier. The overall mobility score is at -4, which is an improvement from last month at -5. This reflects slow but steady progress in people’s sense of engaging in activities outside the home.
This Diwali, many brands have decided to shine the spotlight on heroes who went unnoticed during the most difficult phase of this pandemic. They urged consumers to support the various sectors of our society that have been hit hard by COVID-19 and are struggling to make ends meet.
A few of them also reminded consumers to put aside environmentally harmful crackers and celebrate the Festival of Lights and Kindness with their four-legged friends. All the brands played a joyful role in uplifting consumer sentiment and encouraging them to enjoy the holiday season again with their uplifting campaigns.
Here are a few campaigns that caught our attention:
Long live India