Google Ads partners with BigCommerce and Microsoft Advertising partners with Shopify
Google and Microsoft have announced new advertising partnership agreements. Microsoft Advertising Now in partnership with Shopify to integrate your products on your Shopify with your ads on Bing Search. Google Ads in partnership with BigCommerce to list your products for free on Google, create ad campaigns, and view performance metrics right in their BigCommerce store.
Microsoft said Shopify merchants will easily be able to reach shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The integration is simple, allowing merchants to quickly connect to shopping offers that feature their products using free and paid listings.
📣 Microsoft and Shopify have partnered to help you grow your business. The improved Microsoft Channel app makes it easier to connect with Microsoft Search Network and Microsoft Audience Network buyers.
—Microsoft Advertising (@MSFTAdvertising) October 21, 2021
Google said that starting today, we’re making it even easier for BigCommerce’s 60,000 merchants to show up on Google.
It is now easier for @BigCommerce merchants to reach buyers on Google! Now you can list your products for free on Google, promote them with ad campaigns, and measure performance, all right from your BigCommerce store ↓ https://t.co/JCm7DbYtQR
– Google Ads (@GoogleAds) October 21, 2021
I believe Google also works with Shopify.
So if you are on these platforms, you can try to get this integration with Google Ads and Microsoft Advertising.