What’s a contender for the biggest share of the US online casino market, the dating app on your phone, the pictures from your recent vacation on your wall, that box of macaroni and cheese in your cupboard? , and JAY ZDoes the cannabis company have everything in common? Mischief at no fixed address.

Mischief is a rising advertising agency that FanDuel Casino has entered into a contract with to market its online casino games in the country. This move puts FanDuel in the same company as some of the most recognizable brands in the United States.

Mischief @ No Fixed Address signs FanDuel

According to a press release published Thursday by FanDuel, he chose Mischief “as his go-to creative agency.” Yahoo! Finance reports that Mischief had more than 65 customers in April, more than three times the year before. These customers include:

• Kraft-Heinz
• MONOGRAM (JAY-Z Cannabis Company)
• Shutter
• tinder

FanDuel describes the move as one made to try to get ahead of the growth of US online casinos.

“We are entering uncharted territory as more states begin to welcome online casinos,” said FanDuel VP of Casino Brand Strategy. Danielle Phillips.

“As FanDuel Casino introduces itself and connects with people across North America, we want to do so in an unexpected way that is so far removed from category conventions. This is an area ripe for disruption. It is therefore normal that our partner agency specializes in inflation. Mischief is the leader in disruptive and strategically powerful ideas that have proven themselves time and time again. We look forward to making an impact together.

The release says the first marketing campaign for Mischief’s FanDuel “is due to launch later this year.” Players in four states are most likely to see what Mischief offers.

Current online casino states are ‘crucially important’

The statement also suggests that the places where FanDuel Casino currently operates are the premier destination for Mischief materials. Those are Michigan, New Jersey, Pennsylvaniaand West Virginia.

As FanDuel powers the Mohegan Sun Online Casino in Connecticut, this rig is branded with the Mohegan Tribe, not FanDuel. If Mischief can apply its past success to FanDuel, it could make a difference for the company in these four states.

Yahoo! also reports that Mischief has “picked up awards, including Ad age A-List Agency of the Year, Campaign review Agency of the Year… Fast Company’s #2 Most Innovative Advertising Agency, and Advertising week‘s Breakthrough Agency of the Year’ within three months.

If FanDuel’s market share in these states is growing, it could be due to many wrongdoings.