Crescent Group Bolsters Leadership Team to Drive Growth, Marketing & Advertising News, ET BrandEquity
Integrated advertising agency Crescent Group announced its leadership team inducting creative leaders to support the company’s growth and strategic initiatives.
Kamlesh Jangid takes on the role of artistic director of the agency. In this role, he will be responsible for creative planning and management. In addition to leading a team of designers, he will be involved in developing overall content and communications strategies that will support the agency’s overall creative goals.
During his last stint at Wavemaker, GroupM, Jangid was the creative lead for accounts such as Mother Dairy, Fabindia, Pernod Ricard, Max Bupa, Amway and Cargill India. He is a seasoned creative professional with over 15 years of rich experience in creative services across all industries.
Jangid said, “I’m happy to be named Crescent’s Creative Director and look forward to contributing my modest contribution to this transformational journey. I hope to draw on my previous experience to accelerate creative efforts in in-app advertising and content marketing, and contribute to this growing, goal-driven group.
Neeraj Sharma, co-founder of Crescent Group, said, “We are delighted to welcome Jangid to lead the agency’s creative art division. We are sure that with his expertise and knowledge of the domain, he will be instrumental in this transformational journey of Crescent. We are confident that it will help Crescent achieve the next level of growth and increase customer satisfaction. »
The agency has also appointed Shubhangini Prasad Srivastava to head the agency’s creative division.
In her new role, Srivastava will work to elevate the agency on the creative front and create brand campaigns that resonate with target audiences while making waves in the industry. She will also be responsible for developing the digital content and communication strategy for the brands.
It comes from Wavemaker, a GroupM company. Having worked with networks like Leo Burnett, TV Today, Jagran Solutions (Dainik Jagran), she has been instrumental in weaving human and honest brand stories.
Srivastava said, “I am grateful and excited to take on this new role. It is an honor to be part of the agency that has been serving clients for over 30 years and working with the curious and hungry minds in the industry. I look forward to navigating Crescent’s journey to the next stage.
Sharma said, “We are thrilled to have Srivastava as our creative copy. His contribution will surely help the agency reach great heights in creative storytelling. His integration is timely as we plan to accelerate the growth of our agency with Crescent 2.0.
The agency also announced the appointment of Prateeksha Suri as senior editor.
Coming from Wavemaker, a GroupM company, she will help create brand campaigns and social media campaigns for Crescent brands. She will also support the overall creative goals of the agency through her understanding of digital and the art of writing.
Suri said, “I am delighted to take on this new role at Crescent. Working with advertising industry veterans will certainly open up new horizons. Looking forward to growing and reaching new heights together.