Breaking

UPDATE: My name is Bud Caddell and I'm a Strategist at the New York based digital think-tank Undercurrent. On Twitter I'm also known as Bud Melman, a mailroom clerk at Sterling Cooper Advertising in 1962. As promised, I've written a behind the scenes look into Mad Men on Twitter, including what it could mean for the future of media and entertainment.

Download the full report.

Follow Bud Caddell on Twitter.

Read my thoughts on Becoming Fan Focused (NEW).

Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers, and it's not going away. We're your biggest fans, your die-hard proponents, and when your show gets cancelled we'll be among the first to pass around the petition. Talk to us. Befriend us. Engage us. But please, don't treat us like criminals.

This site exists to catalogue the conversation around AMC's Mad Men and its fanbase across the social web. But it's just the beginning. 'We are Sterling Cooper' is a rallying cry to brands and fans alike to come together and create together.

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Chatterbox

• polly_draper says WOOFWOOFWOOF! WOOF! WOOF! WOoooooofffff. about 2008/10/11

• chauncey_dog says So many sprinklers, so little summer. Ruff! about 2009/06/29

• paul_kinsey says Hey, @Ken_Cosgrove, I gotta get out of here right now. The hot air in the creative dept is stifling me. Join me & @FrankAdmen for drinks? about 2009/06/29

• David_Ogilvy says This seems a tad premature, but... http://ow.ly/59o5 about 2009/05/04

• onmadmen says And @peggyolson goes past @bettydraper in number of followers. Will it last? about 2008/12/19

• Mister_Smiths says @peggyolson - Last night was a real happening. How does it feel to be one of the guys? (Maybe one day we'll find out for ouselves) about 2008/10/24

• bettydraper says Feeling much better after a hiball. Or two. about 2009/06/30

• Roger_Sterling says i have completely forgotten who this guy is i'm talking to #CLIO50 about 2009/05/12

• No public Twitter messages.

• No public Twitter messages.

• Freddy_Rumsen says Spoke to some friends at Sterling Cooper last night. Sounds like things have become unstable since I left. about 2008/10/18

• Jimmy_Barrett says @FrankAdman My contract with ABC prohibits unauthorized shots. I'll send you a signed 8x10. about 2009/06/19

• frank_ohara says @mrstrefusis Vast amount of French downtown, too. They all have beards these days. It's a little tiresome. about 2009/06/27

• don_draper says Has one last request for you. Contribute your thoughts on what should be done with @don_draper if you have any: http://tr.im/24r3 about 2008/12/10

• duckphillips says I like the direction your taking at the company. It shows good initiative and drive. I'll mention you to @Roger_Sterling. about 2008/08/27

• bertram_cooper says I just wanted to say - Happy Birthday about 2008/10/10

• Bobbie_Barrett says Enjoying stiff one waiting for @jimmy_barrett, he's meeting with Fatima. I hope he doesn't botch the deal, they weren't into my talents. about 2009/04/30

• sally_draper says I *hate* wearing a bathing cap. @BettyDraper always makes the strap so tight it hurts my head :( about 2009/06/29

• kitty_romano says @Sal_Romano Oh darling, It's okay. I know you and the boys are always so hard at work. I just wish you had some sort of release! about 2009/05/22

• trudy_campbell says Gosh @alisonbrie looks familiar. http://bit.ly/5PKde about 2009/07/01

• bertramcooper says -@FrankAdman I dont drink anymore-watching @Roger_Sterling vomit all over cured me of that. But those Twittertini's look delicious! #140Conf about 2009/06/29

• Mad_Men says Mad Men: This Week In Tabloids: Angelina's Twins Are Sick; Real Housewife Sex Tape Secrets (Defamer): We.. http://tinyurl.com/n39hrn about 2009/06/24

• harry_crane says @shortyawards I nominate @peggyolson for a Shorty Award in #advertising because she is concise! about 2008/12/17

• peggyolson says @stevehall I've been here the whole time. But my workload has increased substantially since my promotion. I'm busy all the time now. about 1 min ago

• joan_holloway says @jeffersonb Could you get me a Gimlet? about 2009/06/09

• dick_whitman says @skeetonmischa Just catching up on some correspondence - you're not so bad yourself. about 2008/10/21

• SterlingCooper says Peggy has to get a grip, playing with the boys will not advance her career. about 2008/09/04

• glen_bishop says @bettydraper Maybe your children are happy. Or are they? about 2008/12/19

• sarabeth_carson says @digitalLA Looking in the closet for something to wear to your party tonite. Wishing I had @BettyDraper's wardrobe. about 2009/04/28

• jane_siegel says Ohhh, I love Elvis Presley, don’t you? I think @Roger_Sterling would look handsome with a haircut like that... http://bit.ly/72bB6 about 2009/06/01

• midge_daniels says @HullaballooGirl I'd love to say it's a gas but it's there. Art work keeping me bz & my mind off of "things." Trippin' sounds good rite now. about 2009/06/11

• dondraper says Navy Seals Rock! Happy Easter for the Phillips family. about 2009/04/12

• No public Twitter messages.

• pete_campbell says Taking Trudy to Cape May for the weekend to get my mind off things. It'll be swell. about 2008/08/22

• joanholloway says @BadPeggyOlson It helps to keep a spare blouse in your desk. But I imagine you knew that already, didn't you? about 2008/12/26

• lilsallydraper says @betty_draper Mommy, where was Daddy last night? about 2008/09/09

• No public Twitter messages.

• ken_cosgrove says - @Paul_Kinsey By the way, did you ever read my piece that was published in the Atlantic Monthly? Do you have any published stories yet? about 2009/06/29

• francine_hanson says @BettyDraper Thanks, hon. But we've got to go. Babysitter lives way across town. Carlton got lost last time driving her home. about 2009/05/30

• benjamin_spock says @HappyHourBoston Nailbiters beyond the age of 3 may be helped by a manicure set. about 2009/02/07

• FatherGill says Today's paper: A fellow Catholic, Ngo Dinh Diem, has been overthrown as the South Vietnam's President. I hope Kennedy has no hand in this. about 2009/05/27

• Bill_Bernbach says @brilliantuseful yep about 2009/05/29

• lilbobbydraper says @betty_draper Mommy, where's Daddy? about 2008/09/09

• robert_draper says playing spaceman in a dry cleaning bag about 2009/05/07

• helen_bishop says I just added myself to http://twitr.org Twitter Directory under #mad-men #television #divorcee about 2009/05/15

• harrycrane says . @Paul_Kinsey What is @_hildy_ doing at the Tom Tom!? Did you invite her? about 2009/06/29

• Peggy_Olson says With all the activity in the office today, newcomers didn't get the memo that @PeggyOlson is my proper name. Hope it's not too confusing. about 2008/09/22

• amcnews says In case you missed it, watch my talk with Johnny Depp and Christian Bale about Public Enemies: http://tinyurl.com/ku5acy about 4 hours ago

• mona_sterling says One good thing about not being with @Roger_Sterling anymore is not being dragged to all those award shows. I'll miss the CLIOs, tho. #CLIO50 about 2009/05/12

• betty_draper says @famoustwits I haven't ever given interviews, I believe it's Don's department. What would yours imply, however? Maybe it's time for change. about 2009/01/29

• Bud_Melman says I'll show em. Some day, it'll be my name on one of those doors. It'll be me. It'll be me making them quiver in their wingtips. about 2009/03/02

• Sal_Romano says - @joelevi Yes, Duck had high hopes of running Sterling Cooper. But it would be impertinent for me to elaborate. about 2009/06/29

• Internet Business Examiner: Mad Men Twittering. Did they have text messaging back then?
• deliberatepixel | Mad Men on Twitter
• Twittering Mad Men - Sidney Williams Journal
• social-creature » you are not our fans… are you?
• Microsharing becomes the top story - Pistachio
• Twitter: A Creative Tool? :
• Twitter, Mad Men y la fanfiction 2.0
• Social Media and Brand Hijacking
• fav.or.it - Mad Men characters vanish from Twitter
• AMC moves to close 'Mad Men' Twitterings - MarketWatch
• graphpaper.com - Mad Men’s “Alternate Twitterverse”
• AMC Allows Mad Men Characters on Twitter; Mad Men Twitter Accounts Restored - TheFindBuzz
• AMC Upset That Fans Are Making Mad Men More Fun; Sends DMCA Notices To Twitter | CHARGED's 24/7 News Aggregator
• Is SEO Really Dead? What’s A Twitter About Mad Men? - Video
• Deep Focus Saves AMC From Killing Free Marketing for Mad Men | Advertising Industry Blog | BNET

Over the Transom

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