Breaking

UPDATE: My name is Bud Caddell and I'm a Strategist at the New York based digital think-tank Undercurrent. On Twitter I'm also known as Bud Melman, a mailroom clerk at Sterling Cooper Advertising in 1962. As promised, I've written a behind the scenes look into Mad Men on Twitter, including what it could mean for the future of media and entertainment.

Download the full report.

Follow Bud Caddell on Twitter.

Read my thoughts on Becoming Fan Focused (NEW).

Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers, and it's not going away. We're your biggest fans, your die-hard proponents, and when your show gets cancelled we'll be among the first to pass around the petition. Talk to us. Befriend us. Engage us. But please, don't treat us like criminals.

This site exists to catalogue the conversation around AMC's Mad Men and its fanbase across the social web. But it's just the beginning. 'We are Sterling Cooper' is a rallying cry to brands and fans alike to come together and create together.

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Chatterbox

• No public Twitter messages.

• No public Twitter messages.

• bertramcooper says I'd say the Christmas party was a smashing success this year. At least no one lost a foot! about 2010/08/07

• No public Twitter messages.

• paul_kinsey says @MikeTrojan I think @HarryCrane would approve. about 2010/08/31

• midge_daniels says what a gas! GuestofaGuest magazine picked up my art!! http://bit.ly/aoRpau about 2010/07/29

• Bill_Bernbach says @brilliantuseful yep about 2009/05/29

• Freddy_Rumsen says @guruofnew - Patty Duke? She's not even old enough to drink, what woman would want to be like her? about 2010/08/04

• FatherGill says Between Popscicle and now Vicks, the Church sure does figure into @peggyolson's work. about 2010/08/29

• frank_ohara says @kio_pio My name is Frank and I have a secretary. That's all there is to say. about 2010/08/15

• betty_draper says Want to buy my http://bit.ly/bluedress? @joan_holloway has asked for a donation... Strange. Still, I've never had a good time in that dress. about 2010/08/17

• jane_siegel says @Roger_Sterling Will you please tell the postman to return the mail addressed to @Jane_Siegel and tell them I'm @Jane_Sterling now? about 2009/10/02

• joanholloway says Here's to a good showing for Sterling Cooper Draper Pryce at the Clios! about 2010/08/29

• onmadmen says And @peggyolson goes past @bettydraper in number of followers. Will it last? about 2008/12/19

• polly_draper says WOOFWOOFWOOF! WOOF! WOOF! WOoooooofffff. about 2008/10/11

• robert_draper says Why is @CreepyGlen staring at mommy? about 2010/08/24

• Sal_Romano says @sillytwigg I'm always looking for freelance work. And I'd consider a job. But I am enjoying my flexible schedule. about 2010/08/25

• lilsallydraper says @betty_draper Mommy, where was Daddy last night? about 2008/09/09

• don_draper says Looking under the tree. about 2010/08/01

• dondraper says RT @Talkmaster: Loving this cop! http://tinyurl.com/lovethiscop about 2010/07/20

• mona_sterling says Impossible to find cab after Broadway show. #GHshine about 2010/04/12

• francine_hanson says I'd have lunched at Woolworth's but @BettyDraper insisted on Schrafft's. She forgets what it is to worry about money. about 2010/07/30

• Mister_Smiths says @peggyolson - Last night was a real happening. How does it feel to be one of the guys? (Maybe one day we'll find out for ouselves) about 2008/10/24

• SterlingCooper says Peggy has to get a grip, playing with the boys will not advance her career. about 2008/09/04

• dick_whitman says @RWRenfrew Thanks. Nice to be here again. #MadMen about 2010/08/08

• sally_draper says Learning lots of neat stuff at recess about 2010/08/30

• Bud_Melman says Our future is stillborn. about 2009/11/01

• harrycrane says Gulping down my second Old Fashioned... about 2010/08/05

• kitty_romano says I certainly enjoy sipping at a festive Red Hot Holloway, but I cannot for the life of me get @sal_romano to down one. http://bit.ly/aPnw6O about 2010/08/02

• trudy_campbell says So I hear there's this woman who looks just like me? @AlisonBrie about 2010/07/25

• chauncey_dog says RUFF! I like it here at the Oregon coast. Vote for my photo! http://tinyurl.com/2axl2zv about 2010/06/23

• Bobbie_Barrett says RT @TMMPDX: #someawards #someaward #sm19 @miogelato rocks!! about 2010/05/06

• ken_cosgrove says I'll wait for everyone else to show up here before I read from my latest story. I know @_petecampbell won't want to miss it. about 2010/07/29

• lilbobbydraper says @betty_draper Mommy, where's Daddy? about 2008/09/09

• Peggy_Olson says With all the activity in the office today, newcomers didn't get the memo that @PeggyOlson is my proper name. Hope it's not too confusing. about 2008/09/22

• Mad_Men says Is This the Best Season Yet of 'Mad Men'?: http://bit.ly/bgTP30 #MadMen about 4 hours ago

• Jimmy_Barrett says .@HenryFrancisNY Sorry, pal. If I need someone to screw me over while simultaneously taking my money, I'll turn to @bobbie_barrett. about 2010/08/05

• Roger_Sterling says @patrixbanx I could come to a bitter end but I can't see it being as bitter as to "end up like Duck" as long as you mix bitters with whiskey about 2 hours ago

• benjamin_spock says It's a normal part of a child's social life to discuss television with friends, just the way grownups discuss books and plays and the news. about 24 hours ago

• glen_bishop says @bettydraper Maybe your children are happy. Or are they? about 2008/12/19

• pete_campbell says Taking Trudy to Cape May for the weekend to get my mind off things. It'll be swell. about 2008/08/22

• joan_holloway says @jeffersonb Could you get me a Gimlet? about 2009/06/09

• harry_crane says .@peggyolson You're not fat. Anymore. about 2009/08/23

• peggyolson says @Joyce_Ramsay I don't think @_DonDraper would like it if I got better publicity than he did. about 23 hours ago

• bettydraper says Glad @Benjamin_Spock agrees that TV is good for growing children. about 21 hours ago

• David_Ogilvy says @cvanderbeken Indeed, just read it this morning. That's a bit more like it @dondraperSCDP about 2010/07/26

• helen_bishop says @bettydraper could have called me to babysit for the kids yesterday. I do owe her a sitting favor.... about 2010/08/30

• duckphillips says I like the direction your taking at the company. It shows good initiative and drive. I'll mention you to @Roger_Sterling. about 2008/08/27

• bertram_cooper says I just wanted to say - Happy Birthday about 2008/10/10

• Frank_Adman says If you're looking for Mr. Adman try @FrankAdman about 2009/07/12

• amcnews says W00T! RT @dariane: Bryan Cranston is hosting SNL?! I haven't been this excited for an SNL host since Zach Galafianakis. about 2 hours ago

• sarabeth_carson says Put on your white gloves Becky! We're walking out to the street. #ghshine about 2010/04/12

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• AMC Upset That Fans Are Making Mad Men More Fun; Sends DMCA Notices To Twitter | CHARGED's 24/7 News Aggregator
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