Breaking

UPDATE: My name is Bud Caddell and I'm a Strategist at the New York based digital think-tank Undercurrent. On Twitter I'm also known as Bud Melman, a mailroom clerk at Sterling Cooper Advertising in 1962. As promised, I've written a behind the scenes look into Mad Men on Twitter, including what it could mean for the future of media and entertainment.

Download the full report.

Follow Bud Caddell on Twitter.

Read my thoughts on Becoming Fan Focused (NEW).

Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers, and it's not going away. We're your biggest fans, your die-hard proponents, and when your show gets cancelled we'll be among the first to pass around the petition. Talk to us. Befriend us. Engage us. But please, don't treat us like criminals.

This site exists to catalogue the conversation around AMC's Mad Men and its fanbase across the social web. But it's just the beginning. 'We are Sterling Cooper' is a rallying cry to brands and fans alike to come together and create together.

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Chatterbox

• francine_hanson says At Junior League, drumming up votes for @bettyDraper. Have you cast your ballot? http://bit.ly/7t5rEw about 2010/02/03

• bettydraper says Cold cream. Curlers. Cigarette. about 2010/03/08

• frank_ohara says @paul_kinsey I hear things, Paul. Even while abroad. Be careful. Go down to the Cedar and pay your tab. about 2009/10/24

• harrycrane says @LanePryce Please don’t let @_PeteCampbell know I helped make the decision to promote @Ken_Cosgrove. I didn’t have the stomach to tell him. about 2009/11/06

• betty_draper says Reno is dreadful. Gene cries. Henry is away until the weekend. Can't wait to be back home. Reading the strangest book http://tr.im/mystique about 2009/12/03

• Mister_Smiths says @peggyolson - Last night was a real happening. How does it feel to be one of the guys? (Maybe one day we'll find out for ouselves) about 2008/10/24

• midge_daniels says I vote for @bettydraper for a #Shorty Award in #Innovation because man I feel sorry for chicks like her. about 2010/02/05

• sarabeth_carson says I vote for @bettydraper for a Shorty Award in #innovation because...she helps me broaden my horizons. http://bit.ly/shorty about 2010/02/05

• mona_sterling says I nominate @bettydraper for a Shorty Award in #innovation because of her innovative Dinners around the World. http://bit.ly/shorty about 2010/01/29

• paul_kinsey says ~ @FrankAdman Got time after the big ad awards show tonite to catch a late set at the Vanguard? Should be smokin' w/ Coltrane & McCoy Tyner. about 2010/03/03

• bertram_cooper says I just wanted to say - Happy Birthday about 2008/10/10

• benjamin_spock says It's better not to make a small child feel wicked. about 2010/01/29

• harry_crane says .@peggyolson You're not fat. Anymore. about 2009/08/23

• Roger_Sterling says Alcoholism requires appropriate delivery systems; you don't walk around with a highball at 7AM, you slip it in your coffee about 2010/03/04

• Bud_Melman says Our future is stillborn. about 2009/11/01

• Bill_Bernbach says @brilliantuseful yep about 2009/05/29

• lilbobbydraper says @betty_draper Mommy, where's Daddy? about 2008/09/09

• Freddy_Rumsen says @elliott_lawrence Yes, at Singer Sewing now. Things are good. #mmrc about 2009/08/16

• trudy_campbell says Off to Bonwit's for their Groundhog Day Sale. about 2010/02/02

• polly_draper says WOOFWOOFWOOF! WOOF! WOOF! WOoooooofffff. about 2008/10/11

• pete_campbell says Taking Trudy to Cape May for the weekend to get my mind off things. It'll be swell. about 2008/08/22

• Jimmy_Barrett says @LaurieH118 I know Jerry very well. A dear friend. However, the only thing he does on Labor Day is cheat at golf when no one's looking. about 2009/09/07

• onmadmen says And @peggyolson goes past @bettydraper in number of followers. Will it last? about 2008/12/19

• robert_draper says RT @bettydraper: SPECIAL BREAKFAST!! OLD BLACK JOE! OLD BLACK JOE! http://bit.ly/7KpJSL about 2010/01/07

• chauncey_dog says I am helping the kitties at United Paws find homes and financial help. I know I'm a dog, but these kitties sure like to snuggle! about 2009/12/04

• amcnews says Greetings from the Breaking Bad Season 3 premiere! /@jacobsoboroff http://twitpic.com/17n8en about 23 hours ago

• glen_bishop says @bettydraper Maybe your children are happy. Or are they? about 2008/12/19

• SterlingCooper says Peggy has to get a grip, playing with the boys will not advance her career. about 2008/09/04

• Bobbie_Barrett says Mad and Merry #FF @paisano @LaurieH118 @Voodooville @StJohnPowell @JLappelbaum @BadDonDraper @landpryce @anniesnyeats @Roger_Sterling about 2009/12/18

• helen_bishop says I nominate @FrankAdman for a Shorty Award in #advertising because he's an advertising mad men http://bit.ly/shorty about 2010/01/14

• No public Twitter messages.

• peggyolson says So sorry I can't be there to present @FrankAdman with the Shorty Award in Advertising that I won last year - I just know he'll win! about 2010/03/03

• dick_whitman says Here's to new beginnings. #madmen about 2009/11/08

• No public Twitter messages.

• joanholloway says @RogerSterlingJr Sorry to have missed your message though I'm sure "a little R&R" is probably not what the doctor (aka my husband) ordered. about 2009/12/27

• FatherGill says Thanks to the French, Vietnam is a very Catholic country. about 2010/03/04

• jane_siegel says @Roger_Sterling Will you please tell the postman to return the mail addressed to @Jane_Siegel and tell them I'm @Jane_Sterling now? about 2009/10/02

• kitty_romano says @Sal_Romano Darling, must you tell the whole world that I forgot to buy my Zonite? http://eaturl.info/97j6 about 2009/09/13

• Peggy_Olson says With all the activity in the office today, newcomers didn't get the memo that @PeggyOlson is my proper name. Hope it's not too confusing. about 2008/09/22

• lilsallydraper says @betty_draper Mommy, where was Daddy last night? about 2008/09/09

• Mad_Men says Mad Men: Betty Meets Barbie as Mattel Launches Mad Men Collector Dolls: As mentioned in the New York Times, Matte... http://bit.ly/aPi2OT about 7 hours ago

• dondraper says Worried about your Toyota? You have a better chance of getting hit by an asteroid than a problem with your car. The sky is falling!! about 2010/02/04

• Sal_Romano says @MadMenMidge Thanks for remembering me. Without a job on Madison Ave, it seems I've been forgotten by all my former friends. about 2010/02/26

• bertramcooper says I don't like my Rothko hanging next to @_PeteCampbell's shotgun. It's tawdry. about 2009/12/09

• Frank_Adman says If you're looking for Mr. Adman try @FrankAdman about 2009/07/12

• don_draper says @illusiodesign Well, the name's long enough as it is. about 2009/11/09

• ken_cosgrove says @Paul_Kinsey I think we should meet with @Sal_Romano for drinks. I heard @_DonDraper & Co dropped him like a hot brick for good. about 2010/02/20

• David_Ogilvy says "The consumer is not a moron, she is your wife." - Me. about 2009/10/10

• duckphillips says I like the direction your taking at the company. It shows good initiative and drive. I'll mention you to @Roger_Sterling. about 2008/08/27

• sally_draper says Holy Moly! They're making new Barbies that look just like my parents??! @bettydraper http://nyti.ms/bMkL5f about 11 hours ago

• No public Twitter messages.

• joan_holloway says @jeffersonb Could you get me a Gimlet? about 2009/06/09

• Internet Business Examiner: Mad Men Twittering. Did they have text messaging back then?
• deliberatepixel | Mad Men on Twitter
• Twittering Mad Men - Sidney Williams Journal
• social-creature » you are not our fans… are you?
• Microsharing becomes the top story - Pistachio
• Twitter: A Creative Tool? :
• Twitter, Mad Men y la fanfiction 2.0
• Social Media and Brand Hijacking
• fav.or.it - Mad Men characters vanish from Twitter
• AMC moves to close 'Mad Men' Twitterings - MarketWatch
• graphpaper.com - Mad Men’s “Alternate Twitterverse”
• AMC Allows Mad Men Characters on Twitter; Mad Men Twitter Accounts Restored - TheFindBuzz
• AMC Upset That Fans Are Making Mad Men More Fun; Sends DMCA Notices To Twitter | CHARGED's 24/7 News Aggregator
• Is SEO Really Dead? What’s A Twitter About Mad Men? - Video
• Deep Focus Saves AMC From Killing Free Marketing for Mad Men | Advertising Industry Blog | BNET

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